EMAIL COPYWRITING, STRATEGY & TECH SET-UP
Emails So Good Your Ad Network Will Ask if You’re Rigging the Clicks
Leave ‘0 clicks’ behind. Send emails that drive traffic to your website.
Email Myths vs Matcha Method
Good Email Marketing Is NOT:
pretty, flowery words that give your audience 0 value
writing an email (you) would read (the right words are in your reader’s head)
sending weekly emails with no strategy to back them
beautifully designed emails that distract your reader from clicking to your website
Matcha is Around When You Feel Ready to:
Establish a connection with your readers through emails that encourage action
Send emails that resonate for real audience engagement
Do great things for your subscribers - send them exactly what they want and build a captivated community
Create a SUSTAINABLE source of profit with emails that are opened, forwarded, starred, and replied to.
Good Email Marketing Is NOT:
pretty, flowery words that give your audience 0 value
writing an email (you) would read (the right words are in your reader’s head)
sending weekly emails with no strategy to back them
beautifully designed emails that distract your reader from clicking to your website
Matcha is Around When You Feel Ready to:
Establish a connection with your readers through emails that encourage action
Send emails that resonate for real audience engagement
Do great things for your subscribers - send them exactly what they want and build a captivated community
Create a SUSTAINABLE source of profit with emails that are opened, forwarded, starred, and replied to.
"No one would guess that I didn't write these emails myself."
I’m impressed with how well you mimicked my writing style—no one would guess that I didn’t write these emails myself. Your work saved me a ton of time and I truly appreciate it! And as always, you ladies are professional, quick to respond, and a pleasure to work with!
Jaclyn Shimmel,
Crayons & Cravings
DFY Weekly Newsletters
We'll write and send your emails for you!
Literally Done & Delivered!
While you’re updating blog posts, posting on Instagram, and overseeing website updates – we’ll write and send your weekly newsletters.
You continue creating, sharing, and updating, and we make sure your email list is thriving!
YOU'LL GET
- Brand voice and content audit at the start of the engagement, using whatever existing content, tone references, and audience information you can share, so every email sounds like you from day one
- A monthly email calendar with 7 to 10 newsletter topics researched and selected each month, drawing from Pinterest trends, Google Trends, and data from what is performing across our client base.
- Two fully written versions of each email, with two subject line options per send tested against each other, so you choose the direction you want
- Approved newsletter installed onto your ESP, scheduled, and sent, so nothing sits in a draft waiting on you to action it.
A/B Subject Line Testing Subject lines written and tested across sends to build a picture of what your audience responds to over time.
A monthly performance report analysing what performed well, and a clear content strategy for the following month based on data.
This is for you if:
- You have at least 500 people on your email list
- The thought of thinking up ideas & content for your newsletter puts you in immediate action paralysis
- Your newsletter has been gathering dust until you remember it, send an email, and promptly forget it again.
- You don’t want to play Simon Says with Google or social media algorithms, and you’re ready to own your platform and establish a direct communication line with your audience
- You just don’t have the time to write, strategize, and send emails to your list, but you know this is an important leg of your business, and giving it up is not an option
Prices start from $420
For 5 emails a month
Lead Magnet + Welcome Sequence
Grow and nurture a list of super fans
First impressions are important!
You can have the highest-converting opt-ins in the blogosphere, but if there’s nothing valuable at the other end of the email exchange, it’s pointless.
We’re here to make your welcome sequence WORK! Our job is to get your email subscribers engaged, intrigued and ready to click every time you send an email.
YOU'LL GET
- DFY Copy for 5 Types of Opt-in forms to grow your email list
- Custom Strategy & Concept, a document with 5 to 7 fully developed lead magnet ideas, with a proposed topic, and the blog posts it connects to
- Development of your chosen lead magnet concept, including audience and traffic audit, offer alignment, and a title tested for conversion.
Every email in the sequence written in your voice, shared as a complete draft for review before anything goes live.
Unlimited rounds of revisions, until you’re 100% happy
The sequence built inside your ESP using your existing newsletter template so it looks cohesive and on-brand.
The automation tested, with every trigger firing correctly and every email landing.
THIS IS FOR YOU IF:
- You don’t yet have a lead magnet and want to start building up your email list
- You want an engaged list of subscribers who love your content, and open every time you send an email
- You don’t have time to write, set up, and deliver a welcome sequence for your subscribers
- You want an additional audience-aligned seasonal lead magnet for summer, Thanksgiving, or Christmas (these do so well!)
- You want to prime your list to click on your emails to earn more from your ad network
$549 (price goes up June 2026)
Done-for-You 52-Week Automated Forever Series
A year of emails, off your plate
- Audience voice excavation: finding the perfect intersection between exactly what your audience wants to hear and your unique brand voice
- A custom email strategy based on your brand’s business goals, with insights into your current strategy, list engagement, magnet performance, and more
- 52 evergreen, conversion and click-focused emails written to entice and nurture your new audience
- All emails are installed into your email platform of choice, with automation and opt-ins plugged in
- Unlimited email and Slack access to a dedicated Matcha project lead
- Complete creative control over the design of your email sequence
What it Does
- Get your weekly emails set up to run on autopilot and ‘email marketing’ completely off your to-do list for a year.
- You get 52 emails of evergreen, conversion-tuned content written, that will go out to all new subscribers without you having to actually write a single word.
- A bottomless broadcast that works in the background of your business, giving new audiences a solid welcome and nurturing them into the community of your brand
This is for you if:
- You want to create an engaged list of subscribers who are excited to hear from you, but without spending hours writing and jeopardizing other aspects of your business.
- You need handcrafted emails that know how to speak to your audience and provide value.
- You want an email broadcast system that works for your business in the background without having to bother with complicated automation setup and monitoring.
- You know what having a year’s worth of emails written for conversion could do for your business
Prices start at $1600
Platforms we work with
WHAT OUR CLIENTS ARE SAYING
“Those numbers look amazing! I
think it’s safe to say the pinning
strategy is working.”
One Good Thing by Jillee
“Matcha Creative transformed my business! Their Pinterest effort have brought in so much traffic to my blog, I don’t have to lift a finger”
Natasha,
Tasha’s Artisan Foods
“The increased site traffic is great! Your creatives and strategy is spot on!”
Donna Schwartz,
Author
The weekly Matcha Brew
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