Blog
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Pinterest vs Instagram for Product Discovery: Which Platform Drives More Qualified Traffic?
If there’s one question we get asked by peers, potential clients, friends, and family all the time, it’s this: Isn’t Pinterest just like Instagram? Um, no. It makes sense on the surface. Instagram has over two billion monthly active users. It’s where aesthetics become trends, where the creators are, and where everyone seems to be…
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Pinterest Marketing for Ecommerce Brands: For Beauty, Wellness, and Home Decor Brands (2026)
Every brand we talk to is dealing with the same problem. Algorithms that feel increasingly unpredictable, and a growing need to diversify customer acquisition sources and stop relying on just Instagram and TikTok as their main source of brand discovery If you’re running a beauty, wellness, or home decor brand, you’ve probably felt this. You’re…
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25+ Lead Magnet Ideas for Food Bloggers That Will Grow an Email List
Growing traffic is one thing, but turning those readers into email subscribers is a completely different challenge. A lot of food bloggers assume that adding a “join my newsletter” button or attaching a generic recipe PDF to their site is enough to build a list consistently, but the reality is that most readers only subscribe…
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Why Your Email List Isn’t Growing: The Reasons Bloggers Get Stuck at 800–2,000 Subscribers
You’re getting traffic. Actual, real, human beings are landing on your blog, reading your posts, clicking around, and then vanishing into the internet forever. Your Pinterest analytics look reasonably healthy, your page views have been creeping upward, and you have done all the things the blog posts told you to do: you made a freebie,…
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How We Create High-Converting Done for You Lead Magnets for Bloggers
Most lead magnets don’t convert because they’re too broad, too generic, or completely disconnected from what your reader actually came for. This post breaks down what high-converting lead magnets look like for bloggers, what makes them work, and how my done-for-you process builds one that grows your list on autopilot.
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Email for Bloggers: How to Start, Grow & Monetize Your List in 2026
Most bloggers build on platforms they don’t control, and feel it every time an algorithm shifts. This guide covers everything you need to know about email for bloggers: how to start your list, grow it consistently, and turn subscribers into steady traffic and income. No fluff, just what actually works.
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Pinterest for CPG Brands: How to Use It to Drive Awareness, Website Traffic, and Sales
Pinterest is an underutilized marketing channel for food and beverage CPG brands, providing a unique opportunity to reach consumers actively searching for meal inspiration. With over 5 billion monthly searches, leveraging recipe content and user-driven engagement can drive sales. Consistent, valuable content creation can enhance visibility and purchase intent, catering to shoppers’ planning mindset.
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How to Use Pinterest for Substack Publication Growth in 2026
It can be really difficult to grow your Substack publication from zero. And trying to cross-promote it on social media is its own ball game. Post on Instagram and the reach is disappointing, try Threads and wait for people to find you, and then finally rely on Substack’s internal discovery and hope the algorithm is…
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Why Growing an Email List is the Only Way to Future-proof your Website Traffic
Not to be all doom and gloom, but it’s a thought worth considering – what happens if another Google update hits your site? Or if Instagram and Pinterest no longer bring you enough sales? Or if you stop getting new readers from Facebook? The Google Helpful Content Update (HCU) in August 2024 had a huge…
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How to Make Pinterest Your #1 Organic Website Traffic Source in 2026
A couple of months ago we had a prospective client on a discovery call tell us that even though she is posting consistently on Pinterest, linking to relevant blog pages from her website, and spending hours upon hours creating ‘eye-catching’ pins she’s getting NO RESULTS from Pinterest? She asked us, ‘How on earth are all…