Reviving an old account.
Let’s face it, we’ve all been there – you start your blog, set up a Pinterest account, and start pinning when you have time. But as the days go by, it becomes less of a priority.
You have an account, know the potential – but now you just don’t have the time or energy to devote to it.
That was the case when we started to work with this food blogger client.
Their blog had great content and a loyal audience, but they were in a Pinterest rut.
Pinterest was driving some traffic, sure, but we knew it could be BETTER. After all, who wants to rely on the hope that one viral pin will carry your entire month? So we dug in, applied a few strategic changes, and turned Pinterest into their most reliable traffic source.
Before We Started Working Together
Our client specializes in delicious, no-fuss slow cooker recipes.
This content has huge potential on Pinterest, where every day there are people searching for easy meals to make.
Here’s what their account looked like in May 2024:
- Pin Clicks: 6.5k
- Impressions: 159.4k
- Outbound Clicks: 4.42k
- Monthly Views: 159k
- Engagements: 11.89k
We needed to breathe some life back into their Pinterest presence, and make it work harder for her website traffic.
The Strategy
We kicked things off in June with a plan to take her metrics from pretty good to great.
1. Creating A Stronger Foundation
Nothing happens before the account gets optimized. This means a refreshed profile bio and cover. Boards are cleaned up and given keyword-rich descriptions. Relevant accounts are followed.
Small yet impactful enhancements that improve user experience and give the algorithm information it needs to understand the profile.
2. Daily Pinning for Consistency
Pinterest loves consistency, so we put a plan in place to pin fresh pins 2-3 times a day. This wasn’t just random content—we focused on a mix of evergreen recipes and seasonal favorites. After all, fall and winter is the slow cooker’s time to shine.
3. Putting Group Boards to Work
We joined active, festive season-centric group boards, which opened the door to entirely new audiences. The group board strategy helped our pins reach people who were already primed for slow cooker magic.
What’s interesting about this, is that the relevant group boards we joined became some of her TOP performing boards for driving traffic.
4. Keyword Optimization
Here’s where the ✨magic✨ really happened. We optimized both evergreen keywords (hello, “slow cooker chicken dinners”) and seasonal terms (think “apple cider in the crockpot”) to make sure the client was front and center when people were actively searching for it.
The Results
Here’s where this food blogger’s Pinterest stats stand as of September 2024:
- Impressions: 326.14k (that’s a 104% increase)
- Outbound Clicks: 8.33k (an 88% increase)
- Monthly Views: 291.1k
- Engagements: 22.16k
- Pin Clicks: 12k (up 85%!)
What started as a plateau became a Pinterest revival.
These numbers didn’t just happen by accident—they came from strategic, consistent efforts that prioritized what works (and ditched what doesn’t).
Why This Worked (And Will Keep Working)
Pinterest thrives on consistency, visuals, and keyword-driven content. By posting daily, participating in group boards, and diving deep into seasonal trends, we helped this account reach new audiences right when they were looking for it.
And the best part? This traffic growth is sustainable, even after the holiday season wraps up.
By giving a strong foundation to evergreen keywords and boards that her audience is looking for all year round, we’re making sure her Pinterest is always bringing in sessions; whether its for Christmas dinner, or a random Tuesday worknight.
